Marketing Specialist

As a Fashion Marketing specialist with a keen eye for creativity and consumer preferences, I possess a great understanding of how to connect with consumers through marketing tactics and strategies, generating increased brand awareness and consumers for the chosen brand. This is evidenced through a continued collaboration with Willsway Clothing where using personal insights as a Gen Z consumer, can generate social media content and in person promotional events for the brand. In addition to my marketing expertise, I’ve discovered a newfound passion for editorial writing, sparked by my latest university project: the creation of a physically interactive magazine titled “Glowing & Growing”. This new pathway has not only allowed me to express my creativity but has also sparked enthusiasm for generating engaging and insightful content for readers.

Experiences In Industry

  • I played an active role in projects focused on data analysis, pricing, promotions, competitive intelligence, store audits, and sustainability efforts. I utilised advanced Excel and PowerPoint skills to manage and interpret complex data, delivering clear and actionable insights. My contributions helped optimize decision-making processes and supported key initiatives aimed at enhancing business performance and fostering sustainable growth.

  • I created dynamic social media strategies and captivating campaigns to drive optimal consumer engagement. Alongside the Founder, we devised a pop up event tailored to showcasing the latest launch, which targeted our consumers. These attention to detail amplify brand visibility while fostering connections between brand and consumer.

  • I provided vital support to the Social Media team through specific competitor analysis, pinpointing emerging trends and identifying new, key creators for up coming launches. Furthermore, I liaised with the CRM and Paid Social teams, gaining valuable insights int these essential functions within the business.

  • Using my marketing skills, I redesigned the website, enhancing its appeal and functionality. Additionally, I provided crucial support to the CEO and Directors tcling duties efficiently throughout the day. Through seamless communication, I engaged with over 10+ clients and buyers daily, ensuring their needs were met promptly and professionally.

    https://www.studiopenta.com

  • I shadowed the Head of Marketing, gaining a better understanding into the various aspects marketing and brand strategies within the supermarket industry. I closely examined the dynamics of consumer behaviours, product placement and promotional tactics for the supermarket industry.